Cannes Lions

AMNISTIA INTERNACIONAL

LEO BURNETT IBERIA, Lisbon / AMNESTY INTERNATIONAL / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We created Tyrannybook. Here you don't meet your friends, but you watch your enemies.A Social network that has the power to spread information and gather people around some of the world's most important causes. The response is instantaneous. And just like any social network, Tyrannybook has shown to have the capacity to adapt, grow, influence people and share information with anyone you want. The outcome is that in this era, we need a marketing idea that is not only effective, but one that is also genuine.

Outcome

Tyrannybook has shown to be the perfect tool to spread Amnesty's ideals and reach its core audience. It's fast, adaptable, easily accessible and has proven to be not just a tool to achieve Amnesty's goal but an example of how we can keep t our audience motivated and drive change with a single click.The number of access have increased everyday exponentially and the same goes with information exchanged and ideas displayed on the site to an ever increasing audience.

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