Cannes Lions
LEO BURNETT COLOMBIA, Bogota / ACNUR/UNHCR - THE UN REFUGEE AGENCY / 2013
Overview
Entries
Credits
Description
The actor's voice is normal, intentionally we lower the volume of the women's testimonies, and to listen to them people had to increase the volume of their radios.
Execution
It was necessary to talk to the media engineers to establish minimum levels allowed for TV and radio spots to be play.
In television and radio we invited people to the website, and a football stadium with 45,000 people served to amplify their voices.
Outcome
Their voices were amplified in Colombia, Ecuador, Brasil, Argentina, Panama, Costa Rica, Haiti and Mexico.
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