Cannes Lions

AMPLIFY THEIR VOICES

LEO BURNETT COLOMBIA, Bogota / ACNUR/UNHCR - THE UN REFUGEE AGENCY / 2013

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Overview

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Credits

OVERVIEW

Description

The actor's voice is normal, intentionally we lower the volume of the women's testimonies, and to listen to them people had to increase the volume of their radios.

Execution

It was necessary to talk to the media engineers to establish minimum levels allowed for TV and radio spots to be play.

In television and radio we invited people to the website, and a football stadium with 45,000 people served to amplify their voices.

Outcome

Their voices were amplified in Colombia, Ecuador, Brasil, Argentina, Panama, Costa Rica, Haiti and Mexico.

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