Cannes Lions
INTERACTIVE.McCANN.ES, Madrid / HEINEKEN / 2006
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Reporting the setting of the travelling exhibition, Humanitarians in Action, which aims to make its visitors live through a day in the life of a MSF volunteer, and put this experience out on the Internet.
We created an experience that enables users to take on the role of a doctor, nurse or logician and face up to the same emergency situations that they find themselves facing in the field. They have to take different decisions that enable them to save the life of many people, and above all we get them to understand the importance of the work of MSF.
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