Aired on screens during a business meeting and on screens in big squares in Amsterdam.The city of Amsterdam works closely together with the creative industry. The goal is to brand Amsterdam: Advertising Capital of Europe. First film: Yes I am. The campaign starts in New York at Taxi.The campaign dares companies to contribute to the Amsterdam Economy. The city, well-known for her quality of life, freedom of spirit, strong-minded, courage. The campaign is supported by the city's glossy Proud. Hard facts/ testimonials: Global city/ 178 nationalities/ 1600 headquarters of multinationals/ through Schiphol Airport 250 millions consumers/ core values Creativity, Innovation, Spirit of of Trade.