Brand values: Cusqueña is the beer that keeps out ancient culture alive and bring the best of our past to the present.

Brief: How Cusqueña creates evidence of this concept.

Objectives: Communicate how our concept becomes tangible and help affected communities.

This idea can be scaled to any community that has the same conditions. It is the first idea that seeks to innovate but with a technology from the past, that is its impact on the industry.

The first people we wanted to impact was the communities we were going to help.

We also wanted to impact other organisations so they can see what we were doing and join eventually.

And once we launched “Amunas Recovery” under our concept, we impacted all our community so they can really see how the brand revalorates the Inca culture.

This idea took 3 years to develop and we partnered with other companies and experts in this matter to find the communities we should help and understand the technology. From 2021, we have been working hand to hand with, sowing the same amount of water equivalent to almost 2600 olynmpic pools.

We have planted 6.37 million m3 of water, equivalent to almost 2,600 Olympic swimming pools so far.

We have achieved a change in behavior in the communities helped, agriculture and livestock farming have been developed.

We have had coverage from many media outlets such as The Guardian, The Washington Post and BBC.

And we also caught the attention of UNESCO being recognized as an example of eco-hydrology.