Cannes Lions

AMUSEMENT PARK

IDEA STUDIO, Toronto / WILD WATER KINGDOM / 2013

Presentation Image
Presentation Image
MP3 Original Language

Overview

Entries

Credits

Overview

Description

To shift the emphasis from ‘wild water’ to the ‘kingdom’.

Execution

A single drop of water creates a splash that resembles a crown.

Outcome

Attendance has increased dramatically with the majority of those people being teenagers and young adults.

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