Cannes Lions
VALENTIN BYHR PARTNERS, Gothenburg / LISEBERG / 2004
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Four people rush into a living room and jump into the sofa. A smiling muscleman-type enters and rocks the sofa violently. Its “passengers” laugh and scream. The muscleman calls in the next group, eagerly waiting outside. It’s their turn to prepare for Balder the awesome roller-coaster at Liseberg amusement park.
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