Cannes Lions
DENTSU, Tokyo / FUJIKYU HIGHLAND / 2006
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We see three people who look as if they are cleaning men, or fake cleaning men who are dressed like them but are actually "scream maniacs." The three get on a window-washing gondola and reach the top floor. They pull down the lever all at once and the gondola nosedives and continues to slide through town with the same momentum. Objective and targets: To encourage scream-loving youths to visit Fujikyu Highland, a scream-type amusement park in Yamanashi Prefecture, located about 150 km from Tokyo.
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