The show is about two guys (RICHARD & AARON) who seem to magically transform old beaten up cars into gorgeous hot rods. They are car-mod Gods, but they’re also quite funny and irreverent. This spot set out to capture their unique energy.

The spot begins with RICHARD finding an old beater GTO in a junkyard. As he touches the car, it instantly begins to transform into a perfect hot rod. He takes off tearing down the road in his transformed vision. Elsewhere on a lonely highway we find AARON. We see AARON walk out onto a seemingly empty highway, when suddenly we realize that RICHARD is gunning right for him. A second before the moment of impact, AARON, jumps out of the way, and sticks his chin and trademark long beard out over the car. In extreme slo-mo, we see the car shave off the bottom whiskers of AARON’s beard.

As we take this near miss in, AARON (ever the crazy perfectionist) turns to the camera and says,

“Still needs to come down another 1/8th of an inch!”