Cannes Lions
BORGHI/LOWE, Sao Paulo / BOEHRINGER INGELHEIM / 2014
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The film tells us the story of a man. We show who his wife is - she's pregnant. Who his son is, his neighbor, what gift his son wants to receive, the gift that man gave to his wife, who his boss is, his daughter's boyfriend, who his daughter is, and
even who he is. And then we show it all again, but changing completely who is on each of the images shown. And so we see a sequence of scenes with several reasons for him to have a headache, such as his daughter pregnant, a son who's
actually the neighbor's son, etc. The film ends with this line: 'Everything turns into a headache when you have a headache'. And presents the solution: 'Anador', a headache medication.
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