Cannes Lions
STRING AND TINS, London / ANCESTRY UK / 2018
Overview
Entries
Credits
Description
The film opens on a classic French man. He’s addressing the British audience currently watching and bidding them farewell from the EU. But just before he finishes, he launches into 80’s pop sensation, Rick Astley’s song ‘Together Forever’.
We then cut to a series of vignettes of people from across several European countries, also singing along to the song. They are all singing to the British public.
The song ends on the chorus ‘Together Forever’ and a title appears, which reads: ‘The average British person’s DNA is 60% European. We may be leaving Europe, but Europe will never leave us.’