Cannes Lions

Anchor Inside-out

COLENSO BBDO, Auckland / FONTERRA BRANDS / 2017

Film
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World Champion Slam Poet performs a poem about the ingredients in milk which grow strong bones for a lifetime. His words are brought to life in animation using a mix of typographic, video and CGI elements to create a multi-layered, highly textural world which explains how milk is packed with vital minerals and nutrients.

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