BACKGROUND

The campaign objective is to showcase the real GE innovations and how GE is at work supports in transforming a better China.

CHALLENGE

However, as traditional media becomes increasingly crowded and less efficient, we were tasked with finding a better way to amplify the launch of GE Works with the target audience of Government officials and Healthcare professionals. Branded entertainment though videos seemed like the simplest, most relevant way to deliver impact.

SOLUTION

The central storyline to the animated video tells the story of an ancient Chinese invention; Paper and how it's innovation is similar to GE’s technology solutions today.