Cannes Lions

ANDREX

JWT LONDON, London / KIMBERLEY CLARK / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We created a price guide printed on a lanyard and given out to festival goers with re-branded Andrex packs.The price guide showed what you could buy using Andrex from other revellers at the festival who had forgotten to bring a supply.

Outcome

We handed out 1000 packs of Andrex with our price guides.

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