Andrex have brought their 38 year old icon up to date by creating a whole new ‘Puppy World’ for the new CGI Andrex puppy and his new puppy friends to live in. A new communications idea for the brand has also been developed. It uses the simple truth that often it’s the little things that can make the bigger difference to how people feel, including using Andrex instead of an inferior toilet roll. This spot is the first of a new campaign for Andrex – ‘It’s the little things’.