In Japan there is multi type of Branded Entertainment and consumer often have conversation about it online and offline.

We tight together 300 smartphones and tablets with 300 different Androidify characters singing a chorus just from the speaker of the devices. Audience could also could interact with the chorus as a conductor to control the sounds. It took place in Omotesando-hills in Tokyo.

People had chance to interact with the physical event and it was featured by the major national press. The news spread instantly online, and received many positive comments from all around the world. We got more than 1 million youtube views, nearly 100 online articles and photo on top page of the national news paper.