Cannes Lions

ANGEL SOFT

MOXIE, Atlanta / GEORGIA PACIFIC / 2015

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Overview

Entries

Credits

OVERVIEW

Description

A brother and sister sit bored as they receive and ignore multiple text messages. As they share a moment of mischief, we discover that their mother has been texting them from the bathroom because she is out of toilet paper. Next time she should buy Angel Soft with 60% more sheets. Because less running out means less relying on your teenage kids for a helping hand.

Execution

The music and lyrics are an original score created specifically for the advertisement.

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