Cannes Lions

ANIMAL CHARITY

DRAFTFCB HONG KONG / SOCIETY FOR ABANDONED ANIMALS / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

To draw people's attention, a moving dog tail was placed in the rubbish bin.

With such an odd sense, we expected the stopping power would be strong enough to stop traffic and raise noise.

A sticker on top, showing the “no killing or abandoning” message helped to explain the whole story.

Outcome

Aroused tremendous curiosity among passers-by. Effectively drew attention to the problem of pets' abandonment.

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