Cannes Lions
DRAFTFCB HONG KONG / SOCIETY FOR ABANDONED ANIMALS / 2009
Overview
Entries
Credits
Execution
To draw people's attention, a moving dog tail was placed in the rubbish bin.
With such an odd sense, we expected the stopping power would be strong enough to stop traffic and raise noise.
A sticker on top, showing the “no killing or abandoning” message helped to explain the whole story.
Outcome
Aroused tremendous curiosity among passers-by. Effectively drew attention to the problem of pets' abandonment.
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