As a brand with environmental commitment, we came up with an idea that allowed our ‘World Mate’ to confirm the product safety.

First, we used animal food to write an invisible message on a paper and buried it in area using O Organic Gro. When soil animals came to bite the paper, it meant the O Organic Gro area was safe. The appearing message became a communication from animals, which would call attention from people. We broadcasted the process on digital billboards and on screens of vending machines. All channels were in potential locations of target.

The campaign was well responded. People became more involved in environmental awareness through O Organic Gro which gained strong position as an environmentally friendly product. It led to 28% increase in brand awareness and 18% in sales.