They have swam the deepest oceans, explored the darkest caves, and flown over endless valleys. And now, they are going to capture it all so we can see the world through their eyes. Introducing Animal Copyrights by LatinStock and WWF: The first collection of images made by and starring animals, whose proceeds are donated in their entirety to the animals themselves.

WWF has always protected animal rights, but now, for the for the first time, the will protect their image rights as well with this exclusive image collection from LatinStock. This series of videos, filmed by a wolves, sea turtles and eagles, was designed to get people interested in the initiative and to direct them to LatinStock.com where they can purchase images from the collection.

We wanted to obtain a real vision of what animals see, so we attached cameras to them, converting them into photographers. The images captured were sold on LatinStock’s website (in collaboration with WWF) with all profits going to the animals themselves. The collection was divided amongst the different species that took photos and when someone bought one, they could see which animal the proceeds from their purchase was going to help. We promoted the collection we utilizing other digital channels like YouTube (with a series of videos shot by the animals) and Instagram (where we showcased the photos for sale).

After the campaign launched on the 21st of March 2015, different media outlets (as well as on social media) took interest in the story, seeing it as a new form of using images for a charitable purpose. As a result of the campaign, LatinStock’s website experienced a 300% increase in traffic, receiving a media attention and generating awareness of animal rights. The proceeds from the photo collection continue to grow, taking into account that the campaign is still in progress. On the other hand, the number of WWF members has increased by 10%.