We created Animal Instincts, 'the world’s first pet condom'.

In city parks, we installed machines with hidden cameras that dispensed Animal Instincts-branded, condom-shaped brochures outlining the benefits of having pets spayed and neutered. Our objective was to increase sterilization procedures at the SPCA, so the 'condoms' (and corresponding website) informed visitors that pet condoms weren’t actually real, and that the only real fix is to spay or neuter your pet at the SPCA.

Our innovative creative solution delivered—appointments at the SPCA have been booked solid ever since.

Within 36 hours of deploying our dispensers, we had seen over 30,000 visits to our companion website and 2,500+ Facebook shares, and our viral tale had reached 166 countries. 'Pet condoms' quickly became the #1 trending topic on Reddit.

With an investment of less than $10,000, the work placed the San Francisco SPCA at the forefront of the animal sterilization effort. Most important, spay and neuter appointments at the SPCA have been booked solid ever since.