Visiting public parks around the county, we placed the decals on car mirrors in the parking lot - all belonging to potential pet adopters. The clings encouraged the car owners to visit the Miami Dade Animal Services website, where they could view the inventory of pets available for adoption.

By identifying the most popular local public parks and determining their busiest times, we were able to maximize the amount of people we could reach in one activation. We also had the stickers available in a range of sizes to be able to fit the maximum amount of car models.

Our only goal - to increase adoptions at the Miami Dade Animal Services pet shelter - was accomplished. Adoptions increased by 6% this quarter from the previous year!