Cannes Lions
ANIMAL SHELTER
KRIEG SCHLUPP SPRINGER & JACOBY, Zurich / ANIMAL SHELTER ZODIAC / 2005
Overview
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Credits
Overview
Description
We wanted to show in the most direct way why Zodiac needed the donations, thereby getting maximum return from minimum expenditure.
Outcome
Average revenue from previous Zodiac mailings: 12,500 Swiss francs.Revenue from this 'payment slip' mailing: 31,800 Swiss francs.
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