Cannes Lions
ANIMAL SHELTER
KRIEG SCHLUPP SPRINGER & JACOBY, Zurich / ANIMAL SHELTER ZODIAC / 2005
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Description
We wanted to show in the most direct way why Zodiac needed the donations, thereby getting maximum return from minimum expenditure.
Outcome
Average revenue from previous Zodiac mailings: 12,500 Swiss francs.Revenue from this 'payment slip' mailing: 31,800 Swiss francs.
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