Cannes Lions
OGILVY & MATHER ROMANIA, Bucharest / ESTE'N'EST / 2010
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Description
Starting from the cliché of the employee busted while fooling around at the copy machine for his own amusement, the Festival’s video tells the story of a sheep – logo and identity key of the festival – decided to copy her bootie at the copy machine for the animation sake and to surprise her public with new and ingenious ways of artistic expression.
The sheep gets caught on the security camera of an office space while sneaking inside, jumping on a copy machine and photocopying its bootie to announce the Festival is coming again to town to shake your world.
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