Cannes Lions
PONTO BRAND PROMOTION, Sao Paulo / SONY / 2006
Overview
Entries
Credits
Execution
Even when it’s legal, graffiti is somewhat rebellious and reveals the spirit of the channel: an essentially bold and subversive programming.
Outcome
Using one of the main avenues of São Paulo as “stage” was a right-on-the-dot shot. The channel concept was brilliantly portrayed and readily understood, generating word-of-mouth among the target audience.
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