Cannes Lions

ANNIVERSARY

PROXIMITY BBDO, Boulogne-Billancourt / IKEA / 2007

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Description

In November IKEA celebrates 25 years in France. This is an opportunity for the brand to address the nation and to reassert its values, away from a big seasonal campaign.How can this anniversary be used to bring to the nation’s attention (again) this 25 year long struggle to improve our homes?

Similar Campaigns

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Shortlisted Cannes Lions
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Eating better everyday, no question asked.

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Wonderful World

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Drained Vegetables

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PS COLLECTION

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PS COLLECTION

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SNOEKIES RESTAURANT

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IKEA MATTRESSES

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Shortlisted Cannes Lions
FURNITURE STORE

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FURNITURE STORE

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IKEA CABINETS

LEO BURNETT WARSAW, Warsaw

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DIY CHAIN

BERGSOE 4, Aarhus c

DIY CHAIN

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