We are a communications company. We change perceptions. In these turbulent times, our solution was to give voice to the thousands who go unheard; to uncover and address the deeply felt but often overlooked issues in the world. Each region would choose the subject that was most important to them (i.e. neglect for the elderly in Canada or acid burning of young women in Bangladesh). We didn't want politics and fanaticism to compromise our basic humanity.Using striking, documentary-style photography of real people and powerful words, we hoped to touch an emotional chord with decision makers and convince them that together, we could make a real and immediate difference.

Despite an economic downturn that hit the communications industry particularly hard, our collective effort had a profound and positive impact.Campaigns from more than 30 countries were produced in every imaginable media. Issues addressed included the importance of virtuous behavior in China, volunteerism in the Czech Republic, and the strength of family in South Korea. The campaigns captured hundreds of millions of dollars worth of free media exposure and corporate sponsorship. The work caught the attention and involvement of local celebrities and political leaders. It also reached the hearts and minds of the public and employees alike in every corner of the world.