Every year, the Mexican Red Cross has a national fund raising campaign, but lately, large corporate donors have eclipsed the donating culture of Mexicans making individual people feel insignificant. This, added to a very difficult economic situation due to the impact of the 2009 crisis, are affecting significantly our main source of income, jeopardizing the success of this year's giving campaign.These coin-op kiddie rides featuring Red Cross vehicles express clearly the importance of single coin donations to the Red Cross with the phrase 'YOUR HELP CAN KEEP US GOING'.