The response was overwhelming. “The Goods” attracted the attention of many media outlets like Report on Business (Canada’s premiere business newspaper) and prompted them to write a full page article on Score Media Inc. Furthermore, in the week the Annual Report was distributed, Score Media stock trading value tripled and share price increased by 15%. Momentum has continue with trading volume remaining high and share price up 100% since the release of the Annual Report. In addition, sightings of traders and analysts whacking each other with Score thundersticks on their trading floors were also reported.