Cannes Lions
LEO BURNETT ITALIA, Milan / FORUM CRISALIDE / 2005
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The digital display of a scale reads 52 kilos. Camera rotates revealing that the image was upside down. The actual weight of the girl is 25 kilos. Those who suffer from anorexia have a false perception of their own weight. Those who suffer from anorexia too often just can't see it.
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