Cannes Lions
SPOT JWT, Athens / EUROPEAN RELIANCE / 2013
Overview
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Description
European reliance is known for a more personal approach, rather than the faceless organization most people face every time they have to deal with an insurance company.
This is highlighted in this TV ad when the supposed “friend” of our hero is acting like one of these well-known voice-activated answering machines you’d find in a call centre.
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