Cannes Lions

ANTACID

AFRICA, Sao Paulo / PROCTER & GAMBLE / 2013

Case Film
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Description

Eukanuba is one of Brazil's main dog food brands. One of the main competitors of dog-food producers is the habit of feeding animals with leftover human food. In a good-humored way, the film reinforces the idea that Eukanuba is the best food for dogs.

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