LensCrafters is proud to launch a global creative campaign that will encourage consumers to stop and marvel at the vital role that eyes play in their emotional life, personal identity and overall health. The campaign, entitled “Take a Stand for Quality Vision Care”, will communicate LensCrafters’ passion for celebrating the eye and acting as a partner in total vision care—the synergy of trusted eye care and exceptional eyewear.

The campaign features striking imagery paired with bold, provocative language that pulls at the emotional essence of eyes and the preciousness of sight. It expresses the experience of staring deep into someone’s eyes and getting lost, finding their humanity and gauging their spirit.