Cannes Lions
BISCUIT FILMWORKS, Los Angeles / SOUTHWEST AIRLINES / 2013
Overview
Entries
Credits
Description
In this spot, a Southwest Airlines’ business traveler competes against a competitor’s passenger in different obstacle courses to overcome various business travel challenges like bag fees, change fees, inability to redeem reward flights, among others. In the end, the Southwest Airlines’ business traveler avoids the obstacles and wins. When you’re tired of playing their game, fly Southwest.
Similar Campaigns
12 items