Cannes Lions
BARRY COMPANY, Sao Paulo / ESTADO DE SAO PAULO / 2018
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The commercial centred around a Brazilian work of art: the painting "Anthropophagy" (1929), by Brazilian modernist painter, Tarsila do Amaral. The production reveals recurring questions asked by visitors of the museum, reinforcing the idea that there are no predefined formulas to understand art. This script is a true dive into the strokes and colors of this Brazilian artist. And, without providing viewers with answers, it involves the audience inviting everyone to show up and experience Brazilian art at the Pinacoteca.
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