Cannes Lions
BBDO GERMANY, Dusseldorf / SCHWARZKOPF / 2007
Overview
Entries
Credits
Execution
Feel a little younger each day. The Diadermine anti aging calendar demonstrates this effect. Turning back the time. A sub-headline ensures that you don’t confuse the date you feel with the real one.
Outcome
All stocks of the calendar sold out after just a few days. As a result of the overwhelming positive feedback, the promotion will play an important part in 2007.
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