Cannes Lions

ANTI-ALCOHOL CONSUMPTION IN PREGNANCY

TBWA\STOCKHOLM, Stockholm / SWEDISH NATIONAL ALCOHOL COMMISSION / 2004

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Surreal introduction with diffused party-sounds in the background. Then you see a hand, and eventually you realise that you’re inside a pregnant woman's stomach. The party music gets louder, you see liquid in the umbilical cord, a heart beats quicker.

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