TV Integration: The Tyra Banks Show featured four women who participated in a four-week trial demonstrating GBC’s effectiveness and a Nivea spokesperson highlighted the revolutionary benefits of GBC. Tyra Banks reaction to the draw-dropping before-and-after comparisons and discussion of our product secured an implied endorsement and the credibility without the services fees typically required of working with celebrities.Magazine Integration: In June, the height of bikini season, Shape magazine (+1.6 million circulation/ +5.3 million women audience) featured Tyra on the cover as she talked about why she loved her body. We integrated a for-Shape-only GBC advetorial opposite of her article. In the advertorial, we created a website to hear reactions of the first US women to say goodbye to their cellulite.

During the same time-frame, in an US Weekly (+1.6 million circulation/+8.1 million women audience) article about reducing cellulite, Tyra said she is a fan of our GBC products.

Sales increased an unprecedented 206% without additional marketplace activity.Sales rose 118% after second airing.

Key retailers expanded shelf space by 50%.Sales +60% pre-launch estimates.Nivea experienced their highest weekly share at 9.8%.GBC #1 top-selling item in the hand/ body category.