Big Cat Rescue is home to over 100 abandoned, abused and orphaned exotic cats (such as lions, tigers and many more species.) Our assignment was to create three different onsite outdoor posters for the Big Cat Rescue Sanctuary that would help educate the general public on how the circus may not be good for animals and why people should avoid going. So in this particular poster, we compared the treatment of tigers to those of prisoners in order to entice people to visit the website and learn more facts about the cramped living conditions and unnatural acts that animals are forced to perform at the circus. The poster campaign has elicited a favorable response from people who have seen it while taking a tour of the 55-acre Big Cat Rescue Sanctuary. Traffic has also increased at the website, indicating that the posters are having a positive effect.