Cannes Lions

ANTI-DRINK-DRIVING

AIMAQ.RAPP.STOLLE, Berlin / BLAUES KREUZ / 2005

Film
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Description

We see a typical whiskey advert. The whiskey is poured and there is a close-up of the stream of whiskey. But then the stream transforms into an infusion tube that is hanging from a medical drip bag. The message: 18 years old. Just like its victim.

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