Cannes Lions
ANTI-DRINK-DRIVING CAMPAIGN
McCANN-ERICKSON BELFAST, Belfast / DEPT OF ENVIRONMENT (BELFAST)/NATIONAL SAFETY COUNCIL (DUBLIN) / 2001
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A boy plays football in his garden. Elsewhere, we see a man playing football score the winning goal and later celebrating in the pub. Driving home, he loses control and ends up killing the boy in his garden. Super: Could you live with the shame?
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