As part of his radio show one of the country’s most popular DJ’s has a daily ‘Comedy Minute’. We recorded a well-known local standup comedian performing a routine that included some very tasteless jokes about drinking and driving and added our own hard-hitting message at the end. We then arranged for the DJ to introduce this as his usual ‘Comedy Minute’ segment.

The spots got a lot of people thinking about their attitude towards drinking and driving and generated a lot of debate in both the public and the media.