Cannes Lions
LEO BURNETT, London / UK GOVERNMENT DEPARTMENT OF TRANSPORT / 2007
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Description
Building on a Christmas 2006 enforcement brief, this creative was built on the idea that the police will follow you wherever you may go if you've been drink-driving - there is no escape. This overlay allows the user complete control of their own cursor but wherever they try to move their cursor, they are duly followed by a police car.