Cannes Lions

ANTI-DRINK-DRIVING MESSAGE

DENTSU KANSAI, Osaka / ADVERTISING COUNCIL / 2007

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The main point of this appeal is to bring notice to the root of the problem of drink- driving by their own action of separating the banner advertisement of the bar and the car, with scissors. It is unusual and ironic to see alcohol and cars advertised together. This was realised by the co-operation with Excite. We could make it a reality with Toyota's co-operation and understanding.

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