Cannes Lions
DRAFTFCB, New York / OFFICE OF NATIONAL DRUG CONTROL POLICY / 2008
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Most parents do not connect the dots between what they hear on the news about prescription drug abuse and what might be in their own medicine cabinets. They don't realize that their own children and their teenage friends can have access to these drugs from the home, and from each other. Our goal was to help parents recognize that the potential for prescription drug abuse is under their noses, but off their radar. Parents can help stop teen prescription drug abuse by safeguarding the prescription medicines in their own homes.
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