Cannes Lions

ANTI DRUG USE

PUBLICIS MID AMERICA, Plano / PARTNERSHIP FOR A DRUG FREE AMERICA / 2005

Film
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Open on a series of little girls, each showing off for her cameraman/father, saying, “look at me daddy.” We finish with a teenaged girl lighting a joint. Art cards make the point, “They wanted your attention then…they need your attention now.” VO encourages parents to keep tabs on their teenagers.

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