Cannes Lions
LOWE SINGAPORE, Singapore / SINGAPORE ANTI-NARCOTICS ASSOCIATION / 2012
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A heroin addict shares her brutal reality. She shares the truth about the drug. Whereas as most of the time people tell you not to do drugs because it feels horrible or you won’t like it, she admits that the truth is much more terrifying. You will like it. In fact you will like it so much that you will let it destroy your life and lead you to do things that you would never imagine doing before. And in the end, the choice to continue doing heroin is not yours, so the underlying message is very clearly, do not even try it.
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