Cannes Lions

ANTI-DRUGS ORGANIZATION

OGILVY BRASIL, Sao Paulo / ASSOCIACAO PARCERIA CONTRA AS DROGAS / 2007

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OVERVIEW

Description

The Association Partnership Against Drugs (APCD)is an NGO whose mission is to increase awareness in the public-related to the risks and consequences of drug consumption.The Association’s campaigns use creativity to draw society’s attention and convey its “be careful” message. In the Dandelion piece, the user discovers a serious health damage caused by cigarettes.

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