SFX: The Safest Firecracker Xperience looked like a giant firecracker; it housed a CD that had 9 tracks, featuring sound effects of the most popular firecrackers. SFX was distributed in government agencies and hospitals.

Instead of playing with fire, people could just play the CD. There was no physical risk involved and the need for noise was taken care of.

To reach the whole nation, a website www.safestfirecracker.com was also created where anyone could download all 9 tracks.

SFX: The Safest Firecracker Xperience exploded in the media, making the front pages of daily newspapers and being featured in the news on television and radio. It likewise had a huge online following - trending on Twitter and various social media outlets.Taiwan also adapted the same idea for the Chinese Lunar New Year, distributing CDs which likewise contained firecracker sound effects. Best of all, this year’s injuries went down by a whopping 31% compared to last year’s.