The Challenge: to get an unpleasant message to people who don't want to hear about it, including a particularly hard to reach audience - politicians. The message being that living with landmines is an everyday thing for many people. But with everyone's help, it doesn't have to be.

The Solution: to get under the radar of the public and the politicians by using and everyday item. - ketchup schets - to demonstrate the horrific nature of living in a landmine affected country and just how common this horror is. Over 50,000 sachets were produced and distributed in fast food outlets, restaurants, bars and pubs. But perhaps the biggest impact is when they are used to ambush the politicians in international meetings and summits by supplying these sachets with their meals. It's a much more impactful and confrontational way of conveying our message.